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Our story

About Lulua

We believe a great scent shouldn't cost a week's salary. So we set out to make fragrances that smell rich, last all day and sell for a fair price.

Where we started

Lulua began with a simple frustration: the perfumes we loved most were priced far beyond what the ingredients inside the bottle cost. Much of a designer price tag pays for advertising, celebrity campaigns and shelf space in shopping malls.

We took a different route. We study the character of well-known fragrances — how they open, how they settle on the skin, how they fade — and build our own interpretations with a perfumer, using quality oils at a high concentration. Then we sell them directly to you, without the markup.

Our own formulas

Every Lulua fragrance is our own formula. Any mention of another fragrance only describes the mood and the scent family so you know what to expect — not a claim that it is the original or connected to that brand. All trademarks mentioned belong to their owners. You can read more in our disclaimer.

How we make them

  • Extrait-level oil concentration for strong projection and long wear.
  • Blended and bottled in small batches, then rested before they ship.
  • Cruelty-free: we never test on animals.
  • Every batch is smelled and checked by a person before it leaves us.

Made for the UAE

Our scents are developed with the local climate in mind — heat, humidity and long days. We deliver across all seven emirates, and our customer team works from the UAE, so you'll always talk to someone who understands your order.

Have a question? Get in touch — we read every message.